Looking for creative and effective ways to grow your business on a budget? There are many techniques out there that can help generate a buzz about your company; all it takes is a little creativity and thinking outside the box.
The 60 Second Marketer has put together an article “51 Low-Cost and No-Cost Ways to Promote Your Business During a Recession.” NuWav Media has gone through and highlighted some of our favorites.
1. Supercharge your blog by writing one new post a day for 45 days in a row. It’s what Chris Brogan has done (several times) and it’s made him one of the most relevant social media bloggers today.
2. Create a YouTube Channel. The best way to do this is to offer “How To” videos. Please don’t upload 5 minute videos from the CEO that regurgitates old press releases. Just don’t do that. Really.
3. Create a viral video. Way harder than it looks. Just search under “Funny Office Videos” in YouTube. Still, if you can make it work, it’s worth it.
4. Send a message to a prospect via video on Facebook. It’ll help you stand out. Just use your webcam. Easier than you’d think.
5. Get a Twitter account. Don’t over-promote yourself or your company. Instead, provide useful Tweets on a regular (daily) basis.
6. Do a social media scavenger hunt to get prospects engaged with your company or brand. Place code words in your Facebook, LinkedIn and MySpace pages. Add them to your Twitter page and your website. The first customer prospect to collect all of them wins $100.
7. Comment on other people’s blogs. Provide really useful stuff, too. Don’t just say, “Nice post.” And don’t bother putting your web address in your response since it’s usually recorded in the response anyway. Just be a good member of the blog community and write something useful and helpful.
8. Do a webinar. Make it interesting. Don’t over-sell your product or service. Just be helpful.
9. Make sure your blog is built INSIDE your website. When you use Blogger or some other free service, you’re not driving traffic to your website, which is where you want people to go. So, for example, make sure your blog is at www.MyWebsite.com/blog, not www.MyWebsiteBlog.com.
10. Create a referral program: It’s an old idea, but a good one. If your Customer Lifetime Value is $1,000, then giving a $100 gift certificate every time you close a customer is money well invested.
11. Start an eNewsletter that provides tips and techniques. This is perfect if you’re, say, a real estate agent. Provide tips on home staging. Mention your services in the margins.
12. Create an online magazine. This has worked like gangbusters for BKV, the parent company of the 60 Second Marketer. It’s a lot of work, but may be worth it.
13. Take a journalist out to lunch. They’re interesting people. Don’t sell your story too hard. Just build a relationship and follow-up a week later with a good story idea.
14. On one random Tuesday every month, give your product or service away for free for one hour. This is especially effective if you’re a restaurant, a florist, a spa or even a dentist. Make it a random Tuesday for just one hour. Macaroni Grill did this when they first opened their doors as a way to build mid-week traffic. It worked like gangbusters.
And if you want to get really creative…
15. Take 500 $1 bills with a yellow stickie on them. Write your URL on the yellow stickie with a mention that the first person to contact you off of your website gets another $500. Go into an office building, a mall or a hotel with an atrium. Throw the 500 $1 bills with your URL on them off the balcony. Video tape it and upload the video to YouTube. Promote the YouTube video on your website. Watch the buzz start flowing almost immediately. Seriously. It’ll work.