Many “internet-savvy” people would agree that the most popular and effective social networking tools would include Facebook, Twitter and LinkedIn. This would be an accurate statement. But these are only three of the thousands of sites in cyber space dedicated to networking. Who knew? Once you begin to delve into the world that is social …
Category Archive: business
Oct 29
Effective Emotional Triggers in Marketing
When making a purchase, humans function in a basic, instinctive way. The key to closing a sale is tapping into those basic human emotions. There are several things that motivate people: • Sex • Greed • Flattery • Fear • Self-improvement • Love • Better health • Weight loss • Longevity • Exclusivity • Fame …
Oct 18
Market Towards Your Future
Marketing is a vital part in growing your business. Often, companies focus too much on right now and neglect to think about the bigger picture and where they may be five years from now. There is a simple solution to this: devise a five year marketing plan. The first step is knowing where you want …
Oct 13
Building a Business on a Budget
Looking for creative and effective ways to grow your business on a budget? There are many techniques out there that can help generate a buzz about your company; all it takes is a little creativity and thinking outside the box. The 60 Second Marketer has put together an article “51 Low-Cost and No-Cost Ways to …
Oct 08
New Consumer Behavior Secrets Proven to Grow Your Business
Secret #1: Novelty is the single most effective factor in capturing our brain’s precious attention. Humans want to buy your products and services. And the way to get them to do that is to point out what makes your product new and different. When people see something new, they’re curious. And if they like what …
Sep 27
Considering email campaigns for your marketing mix?
Here are 7½ simple rules to help ensure success: 1. Get a Plan: One email blast will not generate quality leads or drive customer loyalty. Draft a plan to continuously engage prospects and customers. Send to prospects and follow up within 3 to 4 weeks with those who did not respond to your first message. …
Sep 22
Customer Service is Key
Marketing and advertising are very efficient ways to get new customers. But once you get them, how do you maintain them? The key ingredient is providing excellent customer service. After all, happy customers equal long term customers. Try these techniques to improve your service skills: • Get to know your customers • Gage your conversations …
Sep 14
Press Releases are Not Just for Newspapers…
Up until now, when you thought of a press release, probably what came to mind was submission to newspapers, magazines, radio and others of the sort. But, press releases are no longer just a source of information. They are now used to promote your business in a whole new way; through search engine optimization. As …
Sep 08
Improve Your Marketing Techniques
A-1 Steak Sauce allegedly changed a minor line of copy on their labels and grew their sales significantly. What did A-1 change? They put “Refrigerate After Opening” on the label. Why did that grow sales? Because for every one time people open their pantry, they open their refrigerator eight times. As a result, they were …
Sep 02
Billboard Advertising: As Interactive Marketing Emerges, Are We Forgetting About Traditional Methods?
Internet marketing is, without a doubt, a blessing in the business world. With new ways of reaching our clientele and expanding our presence, our businesses can grow and prosper at an unbelievable rate. But let’s not forget about where it all began. Our traditional methods… What better way to get your point across to your …