Many “internet-savvy” people would agree that the most popular and effective social networking tools would include Facebook, Twitter and LinkedIn. This would be an accurate statement. But these are only three of the thousands of sites in cyber space dedicated to networking. Who knew?
Once you begin to delve into the world that is social media, it can become slightly overwhelming. Which ones should you use? How do you use them? Are people actually finding you? While all of these questions are viable, there are ways to get around them. It starts with understanding what these sites’ purposes are.
Let’s begin with your Networking Tools: the ones that help you connect with customers and prospects. These include your…
• Facebook – a great place to meet people in a casual setting
• Myspace – targeted toward the youth market, great for promoting music
• Twitter – the conversational buffet
• LinkedIn – more professional and businesslike
Then there are your promotional sites: the ones that get your product or service information out there. These include your…
• Flickr – great for photo sharing
• Youtube – the video porthole
Let’s not forget your sharing tools. Get your information in front of your audience. These include your…
• Blogs – write about what you have to offer, generate a following
• Digg and Del.icio.us – there are many bookmarking tools out there that make finding your site easier for those that share a similar interest
Find the outlet that is best for your business needs and focus on that. Don’t try to tackle every site at once or you will find yourself overwhelmed and confused. Using one social media site effectively will be much more beneficial than creating a thousand profiles that you end up neglecting.