Some people would rather jump over a cliff than make cold calls!
Our company is no different. Two years ago NuWav Media began using a telemarketing firm. They were setting 3-4 appointments per week and we were closing 40% of their leads. We worked with them and coordinated programs with our clients.
Successful telemarketing campaigns are carefully researched, well-thought-out, focused on details and are executed with precision. Planning a telemarketing campaign starts with understanding your position in the marketplace and ends with details such as the wording of a script.
First, we define your product or service. Give us a description of your product or service and its features and benefits in detail. Focus on how it differs from the competition. Concentrate on key features of your offerings, including pricing and service. This will help us create a training package with a script that is bound for success.
Second, look at the geographical market into which you hope to introduce your product or service. Let that be your driving force.
Third, communicate with us regularly to keep us informed of the results of the campaign. Provide imports and feedback regarding telemarketing leads and appointments. If progress is not as quick as expected, alter the approach, or refine the target market.
- Develop a plan
- Draft a telemarketing script
- Design email follow-ups
- Select a telemarketing list. We have the latest 2009 D&B businesses in NJ.
- Set up on-line telemarketing reporting
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